The rapid development of pearl pigment has been widely used in the packaging, printing, publishing industry, from cosmetics, cigarette case, wine, gift packaging, to business cards, greeting cards, calendars, book covers, and pictorial printing, textile printing, the figure of pearl pigment is everywhere. Especially for food packaging film, the growing market demand, such as ice cream, soft drinks, cookies, candy, paper packaging, and other fields, using pearly membrane to consumers with pleasant feeling.
Despite various fields have a very big need for pearl pigment , but in terms of marketing, pearl pigment still encounter resistance.
First: several kind of pearl pigment (mica titanium pearl pigment) which sold on the market at present, series production process is complex, process precision and equipment demand is higher, it makes the manufacturing cost keep high, limiting such pigments are widely used. Like a lot of paint factory and ink manufacturers have been interested in this kind of paint, but in practical application due to its high price and pause. So reducing the production cost, realize large-scale production, expand the market is very crucial step.
According to the relevant data analysis: mica titanium pearl pigment percent concentration have a big difference in different ways of printing ink (quality) , the content with the screen printing is the lowest. Silk screen printing ink content is 8% ~ 8%; In gravure printing ink content 15% ~ 15%; In the flexographic printing ink content 15% ~ 15%; Offset printing ink in the content of 30%. So, using screen printing way will reduce the production cost.
In a nutshell, mica titanium pearl pigment is a kind of new concept of optical color paint, has a broad space for development, as the in-depth study, reduce the production cost continuously, are create a wider roads for widely using for the near future mica titanium pearl pigment ,will create more convenience for the user to select products and use.
Secondly: the application research of pearl pigment is still at a very weak link, the current the applied technology research and development of the pearl pigment has just started in the coatings, plastics, printing ink, artificial leather, building materials, cosmetics, paper, packaging materials, textile printing and dyeing, etc. Because most people still have poorly understood for the characteristics of this new type of decorative paint , and also because of the lag of the applied technology , low level of technology, adornment effect is poor, restrict the application and promotion of pearl pigment. Make some of this kind of paint which can be used for decoration, in order to enhance product added value of products, lost excellent competitive opportunities. But for the pursuit of pearl pigment, people never stop, because people are clearly understand a truth: a technology breakthrough tend to promote an industry upgrading of products, will give an industry brings inestimable economic benefits.
Third: pearl pigment production process looks be simple, but actually the production technology is complex, involving disciplines. So all countries in the world have strictly confidential and the blockade of this technology, in order to keep business secrets, since many companies never published its annual sales performance. Compared with some developed industrial countries, our country of scientific research, production and application of mica titanium pearl pigment still at an early stage of development, regardless of product quality, variety and application technology, are at the lower level, some key technical problems still not be breakthrough, and the Germany and Japan paint still dominated by the company's products.
